Persuasive Writing

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Study Skill 15 Persuasive Writing

 

Introduction

bullhorn with social media icons

Image by Prodeep Ahmeed Links to an external site. from Pixabay Links to an external site. 

Let's take a look at the key elements of Persuasive writing:

Goal:  The goal of persuasive writing is to persuade, convince, or urge the reader to agree with the author’s opinion.  

How:  In addition to the writer’s opinion, supporting evidence is also provided to win the reader over to the writer’s side.  The reader is often asked to perform an action or change their way of thinking.  

Where:  You can find persuasive writing in newspaper and magazine editorials or opinion pieces, print and digital advertising, and social media.

Watch

 Video: Identify Persuasive Texts

Source: Lincoln Learning Solutions via YouTube

 

Video transcript

 

[Theme music]

do you know what it means to persuade
00:15
you may have tried to persuade a friend
00:17
to join a team or a family member to buy
00:21
you a toy to persuade is to cause
00:23
someone to do or believe something
00:26
businesses male persuasive
00:28
advertisements to get customers to shop
00:30
in their stores and buy their products a
00:32
school might send home letters to
00:35
persuade students and their families to
00:37
participate in fundraisers like a car
00:39
wash or bake sale all persuasive texts
00:43
try to convince the reader of something
00:45
to try to convince the reader of
00:48
something the author of a persuasive
00:50
text can state an opinion give reasons
00:52
to support their opinion use strong
00:54
adjectives and use words that trigger
00:57
emotions listen carefully to this
01:00
example of a persuasive text try to
01:02
identify the opinion and the reasons
01:04
that support the opinion dogs rule
01:07
written by Luke see dogs are the
01:10
greatest pets ever there is really no
01:13
denying it goldfish hamsters and cats do
01:16
not compare what makes dogs so great you
01:19
might ask
01:19
that's easy they are affectionate smart
01:22
and easy to care for if you have a tough
01:26
day at school what do you want to come
01:27
home to do you want to come home to a
01:30
cat that just looks at you bored until
01:32
you feed it no way how about coming home
01:35
to a loving dog instead if you are sad a
01:39
good dog will comfort you right away
01:41
a dog will jump up on your lap and lick
01:44
your face until you can't help but smile
01:47
dogs are also super smart they can play
01:50
fun games like fetch this also means
01:53
that they are easy to train you can
01:56
teach your dog to use the bathroom
01:57
outside most dogs learn this pretty fast
02:00
and don't forget it
02:01
you can also teach a dog tricks with
02:04
some patience and a couple treats you
02:06
can train your dog to put on a show it's
02:09
Flast dogs are easy to take care of as
02:11
long as you feed them love them and
02:13
train them caring for a dog is a breeze
02:16
you don't have to worry about cleaning
02:19
out
02:19
dirty litter box or fishbowl if you are
02:22
thinking about getting a new pet you
02:24
should choose a dog after all they are
02:27
man's best friend
02:29
[Music]
02:31
the title and first sentence give the
02:34
author's opinion remember that a
02:36
persuasive text should include reasons
02:38
to support opinions the author provided
02:41
reasons why dogs are the greatest pets
02:43
ever according to the author dogs are
02:46
affectionate smart and easy to care for
02:48
the next paragraph adds details that
02:52
make the reasons more convincing seeing
02:54
that dogs are loving that they comfort
02:56
you right away when you are sad and that
02:58
they make you smile explains how dogs
03:01
are affectionate this paragraph explains
03:04
how dogs are smart according to the
03:06
author dogs can play fun games are easy
03:09
to train and use the bathroom outside
03:11
you can teach a dog tricks and train it
03:14
to put on a show the details provided in
03:17
this paragraph describe how dogs are
03:19
easy to care for you don't have to clean
03:22
a litter box or a fishbowl when your pet
03:24
is a dog
03:25
many persuasive texts tell the reader to
03:27
think do or believe something this one
03:30
ends by telling the reader if you are
03:32
thinking about getting a new pet you
03:34
should choose a dog remember that
03:37
persuasive text also includes strong
03:39
adjectives dogs rule includes the words
03:42
greatest affectionate smart loving easy
03:45
and best persuasive text also use words
03:49
that trigger emotions bored loving
03:52
comfort smile fun and worry described
03:55
feelings to which the reader might
03:57
relate did dogs rule convince you that
04:00
dogs make the best pets if you have
04:02
another opinion what reasons would you
04:05
give to convince others to agree with
04:07
you try using reasons strong adjectives
04:09
in words that trigger emotions the next
04:12
time you want to persuade someone of
04:14
something

 

Key Ideas

Key Features:  

  • It is full of opinions and beliefs.
  • It is sometimes emotional. An author might use outrage, sadness, or joy to spark readers' attention.
  • It is supported. Good persuasive writing supports opinions with facts, evidence, and explanation.
  • It is influential. It often provokes some sort of response in readers -- positive or negative. 

When developing or recognizing a persuasive argument, use the "OREO" method to help you:

Opinion, Reason, Explanation, Opinion

Example

  Jesse Hall with flowers at University of Missouri

Source: Jesse Hall and Flowers, University of Missouri-Columbia https://gardens.missouri.edu/ 

The University of Missouri-Columbia (affectionately known as Mizzou) boasts the most beautiful campus in the nation. Home to over 16 gardens that are home to flowers, plants, and trees, Mizzou's entire campus is recognized as a botanical garden. Winter, spring, summer, and fall see a gorgeous and unique array of design and color as botanical life flourishes. Mizzou is also known for its classic, breathtaking architecture. Established in 1839 as the first public higher-education institution west of the Mississippi River, Mizzou's architecture blends traditional brick structures with modern glass and steel buildings. Students travel across campus on paved red and white brick walkways and pass the sparkling fountains and green spaces that are tucked into every corner. Mizzou's campus also hosts the famous Columns, the second-most photographed Missouri landmark (just behind the St. Louis Arch), the Beetle Bailey statue (a tribute to Mizzou-made cartoonist, Mort Walker) and a ferocious tiger representing our school and team prowess. Mizzou's campus is simply stunning from end to end and is a must-see stop on any Missouri visit.

Reflection

After writing a persuasive piece, ask yourself these questions. 

  • Did I state my opinion clearly? Did you know what I wanted right away?
  • Did I give a strong, clear reason why I want you to believe my opinion?
  • Did I use reasonable examples and details to explain my reason?
  • Was I persuasive in how I re-stated my opinion at the end?

  

Apply

DirectionsUsing the example above, match the element of persuasive writing to the portion of text.