Using the press release distribution service to attract visitors to your website or blog is an excellent traffic generation strategy. There is not only an opportunity for reporters to collect and publish your story, but other webmasters as well. A well-written press release sent to the right press release sites can mean thousands of visitors to your website and high search engine rankings.
Press releases have two main purposes. They must generate traffic and rebuild links. Prestigious launch sites will give your website or blog a lot of love for backlinks, and the best press release distribution service itself will likely rank quite high in search engines. To be successful, you need to make sure that your version is properly optimized. This is very similar to optimizing an article or web page. You must include the keywords for which you want to be ranked in and throughout the launch title. Also, be sure to post your website or blog address throughout the launch as well. If you can create a hyperlink, be sure to do so. To get the most out of your investment, optimize your launch for more than one keyword. Two or three keywords would be great.
If you want to use paid press releases or most of the free ones, you need to make sure you send a quality press release. Simply submitting an ad will not work. Reporters and webmasters are looking for information that will help their viewers. They do not seek to sell their product or service. Therefore, you need to be very careful how you craft your launch. When you can, try to establish a connection between a newsworthy event and your company or product. You will need to explain the benefits of your product, but do so objectively. Don't use language like "guaranteed", "best of all" or "buy this today". If you do, your launch will not be accepted or you will not receive a score high enough to be sent to the mainstream media. So, take the time to create a really good version. Go online and check out some sample press releases. Many press release sites will offer advice on how to write a proper press release. Be sure to download that information and read it carefully before writing yours. There is also software available that is essentially plug-and-play. It will take steps to write a good pitch.
Again, press releases can be a great way to drive traffic to your website or blog. They can bring you tons of visitors, and they can also help your launch and website rank highly on search engines. Consequently, press releases should not be overlooked as a method of generating traffic.