Course Syllabus

Syllabus Marketing

Welcome

Welcome to Marketing! We’re so glad you’re here.

Every lesson is designed to help you grow as a thinker, problem solver, and global learner. As a Mizzou Academy global student, you will complete lessons and assignments on your own schedule, interacting with course content, participating in interactives, and completing practice activities, as well as drafting and revising assignments, preparing for quizzes and assessments, and taking exams.

To stay on track, we recommend using a pacing guide. You can find more information about pacing in the Course Resources section, along with helpful tools, technology support, and tips for online learning success.

As you begin, remember that online learning requires both independence and communication. Be curious, stay organized, and don’t hesitate to reach out to your teacher if you need support.

We’re excited to learn with you, and we’re happy you’re part of our Mizzou Academy community! 

Pacing

This course can be completed in as few as six weeks or take up to 6 months (180 calendar days). The six weeks are counted from the date of the first lesson submission and not the date of enrollment.

This course is asynchronous, meaning you can complete lessons and assignments at your own pace.

Most students spend approximately 10 hours per lesson interacting with course content, participating in interactive activities, and completing practice exercises, as well as drafting and revising assignments, preparing for quizzes and assessments, and taking exams. Your time may vary depending on your goals and learning style. 

We encourage you to work at a consistent pace, allowing time to absorb new ideas, build skills, and reflect on what you’ve learned. Use a pacing guide to plan ahead, stay organized, and finish strong. 

Course Description

Marketing is the process involved in selling something--a product, a service, even an idea.  This course explains the processes, procedures, strategies, and tactics utilized in performing marketing functions. Topics include an introduction to marketing functions and marketing concepts, interpersonal and communication skills, salesmanship, and marketing careers.  In this course, you will apply the basic concepts of marketing to develop video and print advertising and create a marketing plan that could be presented to an audience.  

Course Essential Questions

  • How do businesses use marketing to create value for customers and stand out in a competitive marketplace?
  • How do marketers use research, market segmentation, and SWOT analysis to make effective decisions?
  • What makes a marketing plan the foundation of a successful product, service, or idea?

Course Overview

Marketing

Lesson

Objectives

Quiz

Assignment

1: What is Marketing?

1.1 Define marketing.

1.2 Explain the marketing concept.

1.3 Define key marketing terms.

1.4 Explain three definitions of a market.

10 MCQ

N/A

2: 4Ps of Marketing

2.1 Define utility and add-on value

2.2 Explain the five types of utility

2.3 Explain the 4 Ps of the Marketing Mix

10 MCQ

Lesson 2 Assignment: Writing an Ad

3: The Marketing Plan I

3.1 Describe different types of business organizations.

3.2 Explain the elements of a marketing plan.

3.3 Explain the elements of a SWOT analysis.

10 MCQ

N/A

4: Marketing Plan II

4.1 Explain market segmentation

4.2 Evaluate the importance of market analysis

10 MCQ

Lesson 4 Assignment: Marketing Plan

5: Communication Process

5.1 Describe the different forms used in the communication process.

5.2 Produce a first draft of your marketing plan.

N/A

N/A

Midterm Exam - 2 Parts

Part 1: Writing Assignment

Part 2 Objective Questions - 40 MCQ

6: Marketing the Product to Sell

6.1 Describe the different techniques, strategies, and approaches to selling.

6.2 Produce a script for a video ad for your product.

N/A

Lesson 6 Assignment: Video Ad Script

7: Branding and Sales

7.1 Describe the methods used in a sales transaction.

7.2 Identify the elements of a successful print ad.

7.3 Produce a high-quality print ad.

N/A

Lesson 7 Assignment: Create a Print Ad

8: Traditional vs Entrepreneurial Marketing

8.1 Describe the differences between traditional and entrepreneurial marketing.

8.2 Recognize the elements of an effective digital slide presentation

8.3 Outline your presentation by creating a storyboard

N/A

N/A

9: Marketing and the Government

9.1 Explain the role of government in business and marketing.

9.2 Create a digital presentation of your marketing plan.

N/A

Lesson 9 Assignment: Marketing Plan Script and Slides

10: Careers in Marketing

10.1 Analyze how career choices, education, skill development, and earning potential impact income and quality of life.

10.2 Evaluate how economic conditions and/or labor markets can cause changes in a person’s income or employment status.

10.3 Demonstrate how to complete employment application documents, such as a cover letter and résumé.

N/A

N/A

Final Exam - 2 Parts

Part 1: Market Analysis

Part 2: Objective Questions - 40 MCQ

 

Grades

Your final grade will be based on the number of points you earn on submitted work and exams. The available points are distributed as follows:

Source Available Points
Lesson Assignments 110
Lesson Quizzes 40
Midterm Exam 85
Final Exam 90
Total 325

 

Textbook & Technology Requirements

To fully participate, make sure you have:

  • A computer that meets our Mizzou Academy technology requirements
  • A microphone and webcam for recording audio and video assignments
  • Any other required textbooks or materials for the course

Textbook

No textbook is required.

Technology

The most up-to-date requirements can be found here: 

Additional requirements for the course are below: 

  • audio and video recording capabilities (e.g., smartphone, camera)

If you ever have trouble accessing course materials or recording tools, reach out to your teacher for support. We are here to help!

Accessibility

If you anticipate barriers related to the format or requirements of this course, please let Mizzou Academy know as soon as possible. If disability-related accommodations are necessary (for example, a scribe, reader, extended time on exams, captioning), please contact Mizzou Academy.

Canvas Technical Support

Canvas will be used as the primary platform for accessing course materials and assignments for this class.